Headline risk
17%
Moderate RiskSales Manager
AI displacement pressure score based on US employment data, wages, and demand signals. Built from 3 related occupations weighted by relevance.
Why this score
77% of tasks overlap with current AI
75% human advantage from judgment & presence
25% demand buffer from the local labour market
These factors interact with each other — the final score is not a simple sum of these bars.
Share of tasks AI can handle today
Work that requires human presence or coordination
How strong local hiring demand is for this role
How complete the underlying data is
Workflow profile
How this role's daily work breaks down across different dimensions.
Workflow dimensions (0 = low, 1 = high)
US employment data
Employment overview
Share of job tasks AI can currently perform
Annual median wage
Projected employment change 2024–2034
Education and training typically needed
Key metrics
Job zone
4The occupation usually needs substantial preparation and experience.
Median wage
USD 126,960USD 85,990 to USD 178,570
Openings
2.1K-2.2% projected change
Median age
38.261K employed
What this job involves
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Entry requirements: Moderate preparation
The occupation usually needs substantial preparation and experience.
Wage context
Median annual
USD 126,960
Mean annual
USD 149,270
10th percentile: USD 63,000
25th percentile: USD 85,990
75th percentile: USD 178,570
Hourly median: USD 61
Employment: 21,100 workers
Demand outlook
Current employment
27.0K
Projected employment
26.4K
Openings: 2.1K
Projected change: -2.2%
Education: Bachelor's degree
On-the-job training: None
Median wage: USD 126,960
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.
Workforce profile
Based on a survey of workers currently in this occupation.
Protects from AI displacement
- Can telework 26.5% of workers
- License required 7.4% of workers
Typical background
- No education requirement 6.3% of workers
- High school diploma 41.0% of workers
- Bachelor's degree 46.9% of workers
- On-the-job training 50.13% of workers
- Prior work experience 96.9% of workers
Other characteristics
- Specific vocational preparation <5% of workers
Day-to-day work
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
Key tasks
- 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · AI can do 79%
- 2. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · AI can do 0%
- 3. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · AI can do 0%
- 4. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. · AI can do 0%
- 5. Coordinate with the media to disseminate advertising. · AI can do 0%
- 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. · AI can do 0%
Tools commonly used
Work environment
- E-Mail 5.0/5
- Face-to-Face Discussions with Individuals and Within Teams 4.9/5
- Telephone Conversations 4.8/5
- Contact With Others 4.7/5
- Indoors, Environmentally Controlled 4.6/5
- Work With or Contribute to a Work Group or Team 4.5/5
Who does this work
Median age: 38.2
61K employed · Under 25: 5% · 25–54: 84% · 55+: 13%
Data sources: O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Component occupations
Advertising and promotions managers
11-2011 · 50% weight
Sales manager
Support bundle: Moderate preparation
Advertising and promotions managers
11-2011 · 30% weight
Regional sales manager
Support bundle: Moderate preparation
Advertising and promotions managers
11-2011 · 20% weight
Business development manager
Support bundle: Moderate preparation
How this score works
The score measures how much this role's tasks overlap with current AI capabilities, adjusted for human-only requirements and local job market demand. This is a structural pressure estimate, not a prediction of job losses. Learn how scores work →