Headline risk
25%
Moderate RiskGrowth Marketer
AI displacement pressure score based on US employment data, wages, and demand signals. Built from 3 related occupations weighted by relevance.
Why this score
90% of tasks overlap with current AI
59% human advantage from judgment & presence
78% demand buffer from the local labour market
These factors interact with each other — the final score is not a simple sum of these bars.
Share of tasks AI can handle today
Work that requires human presence or coordination
How strong local hiring demand is for this role
How complete the underlying data is
Workflow profile
How this role's daily work breaks down across different dimensions.
Workflow dimensions (0 = low, 1 = high)
US employment data
Employment overview
Share of job tasks AI can currently perform
Annual median wage
Projected employment change 2024–2034
Education and training typically needed
Key metrics
Job zone
4The occupation usually needs substantial preparation and experience.
Median wage
USD 69,780USD 51,970 to USD 95,940
Openings
27.6K4.8% projected change
Median age
40.1135K employed
What this job involves
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Entry requirements: Moderate preparation
The occupation usually needs substantial preparation and experience.
Wage context
Median annual
USD 69,780
Mean annual
USD 80,310
10th percentile: USD 40,750
25th percentile: USD 51,970
75th percentile: USD 95,940
90th percentile: USD 129,480
Hourly median: USD 34
Employment: 280,590 workers
Demand outlook
Current employment
315.9K
Projected employment
331.0K
Openings: 27.6K
Projected change: 4.8%
Education: Bachelor's degree
Work experience: None
On-the-job training: None
Median wage: USD 69,780
Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Workforce profile
Based on a survey of workers currently in this occupation.
Typical background
- No education requirement <35% of workers
- High school diploma 6.3% of workers
- Master's degree <5% of workers
- Bachelor's degree 78.3% of workers
- On-the-job training 49.30% of workers
- Prior work experience 94.1% of workers
Other characteristics
- Specific vocational preparation <10% of workers
- Adaptability: Work schedule variability 31.8% of workers
Day-to-day work
Public relations specialists create and maintain a positive public image for the clients they represent.
Public relations specialists work for a variety of organizations, including schools, media buyers, and professional associations. They usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.
Public relations specialists typically need a bachelor's degree to enter the occupation.
Key tasks
- 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source. · AI can do 98%
- 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. · AI can do 92%
- 3. Post and update content on the company's Web site and social media outlets. · AI can do 0%
- 4. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. · AI can do 0%
- 5. Write press releases or other media communications to promote clients. · AI can do 74%
- 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. · AI can do 0%
Tools commonly used
Work environment
- E-Mail 5.0/5
- Face-to-Face Discussions with Individuals and Within Teams 4.8/5
- Telephone Conversations 4.8/5
- Time Pressure 4.5/5
- Work With or Contribute to a Work Group or Team 4.5/5
- Contact With Others 4.4/5
Who does this work
Median age: 40.1
135K employed · Under 25: 12% · 25–54: 76% · 55+: 13%
Data sources: O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Component occupations
Public relations specialists
27-3031 · 40% weight
Digital marketing professional
Support bundle: Moderate preparation
Public relations specialists
27-3031 · 30% weight
Marketing strategy/planning professional
Support bundle: Moderate preparation
Public relations specialists
27-3031 · 30% weight
Market research analyst
Support bundle: Moderate preparation
How this score works
The score measures how much this role's tasks overlap with current AI capabilities, adjusted for human-only requirements and local job market demand. This is a structural pressure estimate, not a prediction of job losses. Learn how scores work →